Author Archive
“I’ve Got This Stack of Business Cards … Now What?”
Posted by: | CommentsHow to turn your personal network into gold using social media
We’ve all heard the phrase “The money’s not in your list – it’s in the relationship with your list.” So you know that building strong relationships with the people on your list is an important way to grow your business.
But if you’ve ever felt “stuck” when it comes to building your personal network, then you’re not alone!
In this month’s training, I was interviewed by a good friend of mine, Andrea Hess, owner of Empowered Soul. Even though she runs a high 5 figure/month information business, she recently confessed to me that she gets tongue-tied when approaching People of Influence.
So as she and I were talking about some ways that she can grow her own network, it became clear to both of this that this was a topic that a lot of people would benefit from!
So in this training, I address the following:
- How to increase your confidence when approaching influential people in your industry
- 3 easy tricks to ensure that the person you’re approaching will be GLAD you did!
- How to strengthen those newly-formed relationships using social media
- The 2 big mistakes that a lot of online networkers make – without even realizing they’re mistakes!
- How to ensure that your networking efforts will pay off, and you’ll get what you want from the relationships you’re forming (the answer might surprise you … )
To access this training, you must be a Gold Member. If you can see the play button just below, then you’re good to go! If not, then visit this site for a 2-week free trial.
[Content protected for Gold members only]
How to Leave a Facebook Group
Posted by: | CommentsIn late 2010, Facebook made it possible for anyone to add you to a Group without your approval. When you're a member of a group, this means you'll get notifications from the other people in that group - which you might not want; and also it cuts into the 500 maximum pages and groups Facebook permits you to belong to.
So if you want to leave a group here's how you do it:
Kiyla Fenell, “Hire Your Way to a 7-Figure Business”
Posted by: | Comments| "Hire Your Way to a 7-Figure Business"
Kiyla Fenell is the 35-year-old superwoman who has already built and SOLD 7 7-figure businesses. And when people ask the secret to her stunning success, her answer is always, "I know how to hire good people!" Even if you're not yet dreaming about a 7-figure business - maybe you're just hiring your first employee - you know how important it is to have good people on your team. Not only that, but you might be one of the people who dreads the hiring process! Whatever your situation, if employees are in your future, you MUST listen to this CD! Mange the hiring process. Did your one little ad produce hundreds of resumes? Many from candidates that are wholly un-qualified? Kiyla gives you a bullet-proof strategy for plowing through that stack in HOURS, instead of days. Filter the best candidates. Have you ever sat down for an interview, and after 5 minutes were wishing you'd never brought that person in to see you? With Kiyla's system that will never happen to you again. Turn interviews into sales and referrals! That's right - one of the most astounding results of using Kiyla's system is that you will make SALES and get REFERRALS .... from the very same people who came to you looking for a job! It might sound too good to be true, but believe me, it's not! Order Kiyla's CD as your free bonus CD of the Month and pay only the $2.95 shipping and handling charge. Just use coupon code "CDofTheMonth." Order this CD by clicking Add to Cart now: |
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Week Four recording
Posted by: | CommentsThis call, for Week Four, was perhaps the most important of all the calls, because it's where I pulled everything together for you so you can make money with this stuff!
In particular, I walked you through the steps for creating a launch campaign. Every time you have something you want to sell - the upcoming Recession-Buster Event here in Chicago, for instance - you need to go through a process:
- Ask yourself, "What is the action I want someone to take?"
- In most cases it will be "click on this link" or "email/call me" for the purposes of buying your thing.
- Create the sales piece (most likely a video) that asks for the sale.
- "Hi. You have a problem, I can solve it and here's proof, now let me paint a quick picture of how much better your life will be once I've handled this problem for you. Click/call here to get started."
- Remember that any one sales piece doesn't need to be all-encompassing. Eventually you'll create many of these. So keep it short - 30 seconds is ideal, but definitely not more than 2 minutes.
- Put the URL and/or the phone number on the video itself.
- Ask yourself what they need to believe in order to say yes to the offer you've presented in your sales piece.
- They have to believe they have a problem (and it's getting worse)
- They have to believe you can solve it
- They have to believe their life will be better off once you do - as opposed to doing nothing, or having someone else solve it.
- Create Yellow Bricks that get them saying yes.
- Find articles, blog posts and videos from other sources (not you) that talk about how big a problem people like them have, and how it's getting worse. Share these on your social platforms, perhaps with some commentary from you and asking for input from your audience.
- Come up with creative ways to demonstrate what a problem-solver you are. Publish short how-to's; create videos that answer the top 10 questions customers like them ask; ask past customers to write on your wall about their positive experiences with you, etc.
- Tell stories about people like them who have solved this problem and how much happier they are now. This is otherwise known as testimonials. If you don't yet have any of your own, you can also just tell stories about people who got their problem solved and say you can do the same thing.
- Don't forget the personal content, which we covered in Week Two. This is how people get to know you, like you and trust you - by seeing the pictures of your labradoodle puppy, or reading your jokes, or whatever.
I also talked in the call about the ways that you can continue down this road of profitable social media, with the different membership programs and courses I offer. To enroll in my next program, go to http://JuliaKline.com/enroll
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“Get the Video Edge” with Kris Dehnert
Posted by: | CommentsSo many of you have been asking how to get more juice from your YouTube videos that I decided to ask a real business owner like yourselves to come and share his strategies.
Kris Dehnert is a real estate investor and real estate coach, and he just happens to have cracked the code on successful video marketing in a big way! In this interview, Kris talks you through how to set up your YouTube channel for maximum "stickiness," and then shares some killer strategies for increasing your video views.
- First he gave us some tips about what makes for a great video.
- Then he took us on a tour of the YouTube channel-creator interface, so that even a total design nincompoop can make a sharp-looking channel in no time.
Note: There's also a video for this part of the tutorial. To see it click here
- Then at about the 25-minute mark it really got ninja - the simple technique for getting your videos to go super-viral, just by asking people to click on them! (the secret is HOW and WHERE you ask them
And the single most valuable resource that Kris offered was a chance to get a half-hour of his consulting time, PLUS a guaranteed 10,000 views on up to 10 videos. To see how crazy-low he made his offer, check out http://KrisDehnert.com
And finally here's the interview itself:
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Note: You have to be a Gold Member to listen to the interview
or watch the video. To enroll, click here.
Interview with Colin Daymude
Posted by: | CommentsColin Daymude is a "change catalyst" - you might know him from his association with InfusionSoft, or perhaps you've read about his latest book, "The Bucket Principle."
In this interview, Colin describes 3 wildly successful campaigns he conducted - one on Twitter, one on Facebook and one on LinkedIn. And he gives the exact strategies for how he implemented each one.
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Homework for Call #3
Posted by: | CommentsOn today's call we talked about becoming a publisher of content. In other words, how can you become a trusted expert, a la Oprah, Suze Orman and Glenn Beck?
When your audience begins to view you as THE go-to person in your industry - someone who is knowledgeable and well-informed, but also someone who they know, like and trust ... now selling to them is easy! Ever heard of the "Oprah effect?"
So your homework for this week is to begin to find and publish some of the kinds of content your audience wants to hear from you. Remember that it needs to be interesting and engaging so that they'll stay tuned in - but also needs to lead them down the "Yellow Brick Road" that has them buying from you!
FAQ's & SAQ's
To get you started, write down the top 10 questions your customers always ask you. Then write out your best answers to those questions. Those answers now become blog posts, videos and articles. You can also extract nuggets from those answers to become tweets and posts.
Now go through and do the same exercise with the top 10 questions your customers should ask you, but don't.
Other people's content
Yours should not be the only voice your audience hears. Who else is publishing content relative to your product or service? Are there major corporations (or even small ones) that publish informative blogs? You can link to those blog posts or video blog posts on your Facebook and Twitter walls. You can also use them as conversation starters in LinkedIn, like we talked about last week.
Focus Your Marketing Only On Potential Customers – How to Delete “Friends”
Posted by: | CommentsOne of the most important factors in making sure that your social media is profitable is to be sure that the people you’re connected to are potential customers.
You would never send emails, or direct mail postcards, to people who you didn’t think had the potential of buying yoru products, would you? So why should the people receiving yoru social media marketing - ie, your friends and followers - be any different? But of course so many people have lists of friends filled with non-customers, and that’s one of the reasons that they’re not making any money!
This whole 4-week series is about fixing that problem, and making sure you make your first social media sale in 28 days or less. And in particular, this video is going to show you how to systematize the deletion process for friends who are no longer potential customers.
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Pre-Quiz for Call #1
Posted by: | CommentsTo prepare for the call, here are some questions for you to ponder:
- Do you prefer Twitter, LinkedIn or Facebook?
- Do you feel more comfortable with the written word, audio or video?
- Which do you like learning from the best yourself - written, audio or video?
- Do you know the usernames and passwords for all your profiles?
- Take a minute to log into each of your accounts and assess the situation ...
- What's the reason someone would follow you on social media? What do you
offer that's valuable? Why does your herd like you and stick with you?
Pre-Quiz for Training Call
Posted by: | CommentsTo prepare for the call, please ask yourself the following questions, and bring your answers to the call:
- What’s the main thing that you sell?
- Is social media “working” for you? How do you know, what are you measuring?
- What categories of things do you talk about on social media?
- On the call you’ll learn two specific strategies for making sure you’re connected to your target customer - do you know who your target customer is? (Your current customer list is a good place to start!)
- On the call we’re going to discuss the importance of talking on social media about the topics that your audience is interested in, and a couple strategies for how to know what they’re interested in. What’s your gut reaction about that right now? List 5 business topics (topics related to what you do or sell) and 3 non-business topics that you think your audience might like to hear more about.
- How much do you automate your social media? A little automation is good, but oftentimes people go overboard. List the automation strategies you currently use, and whether you think they’re effective or not.
I know that's a lot - but I want to be sure you're ready to get a ton of benefit out of the 60-75 minutes we're going to spend together on Tuesday. Let me know if you have any questions!